Marketing strategies for dating sites

How Match + OkCupid Are Romancing Singles With Data + Content Marketing Pick a region where your target audience lives and socializes. Then, find one or several local communities within that region and target them. Apps like Tinder usually target local campuses since they offer social communities that can easily spread an idea by word of mouth.

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

Some dating startups overcome the chicken and egg problem by creating fake accounts. The idea is to have a certain number of curated fake accounts at the launch, and then to remove them as real users join. Users will rightly be unhappy to discover that a new cool dating app is actually peopled by bots or dummy accounts. How to get your app featured on the App Store. We use cookies to personalize our service and to improve your experience on the website and its subdomains.

We also use this information for analytics. What you should decide first You must define three things before your get your first users onboard: Start social media and marketing campaigns in advance As soon as you know who your users are and what kind of app you are going to deliver to them, you can start attracting your initial user base. Launch a website Your website is the main source of organic users coming from internet searches. Blog This is the next most important part of your site. Search engine optimization SEO is what makes your website visible on the internet.

Global dating insights] Find a community to start with People usually date within a close radius of where they live. Think twice before using fake accounts Some dating startups overcome the chicken and egg problem by creating fake accounts.

5 Dating Websites That Rock at Content Marketing

Remember those Facebook reactions? Well, we aren't Facebook but we love reactions too. They can give us valuable insights on how to improve what we're doing. Would you tell us how you feel about this article? Get stories to your email every Thursday! Want stories to your inbox? Marketing 4 Startup Mastered Epic Marketing: The site's blog, OKTrends , has made massive waves -- not just in online dating - but to American culture at large. The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.

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Without a startup with the digital marketing plan. Keep me logged in. The hope was that the wacky idea would, at the least, spark press coverage of the parent site. Why have you chosen online dating? But even if we already know the info in the post we still appreciate it, since it makes us feel good about ourselves — we are smart enough to know the tips already! In fact, some dating sites have the best content marketing around. So do share that content in right places and you can get quality backlinks as well.

Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action. However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Curious to know how?

Check back with Scripted February 11 for a full interview with Christian. Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together.

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Their method proves quality content drives big rewards. Their blog -- UptoDate -- has been around since and discusses dating trends, tips and shares success stories of happy couples. They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in If that's not enough, you can get more dating tips from Happen , Match.

Marketing Strategies Explained As Applied To Dating: Search Engine Marketing

They curate stories from their own community. There's no better way to market your product than by sharing stories straight from your users. PlentyofFish also has a large number of users and a well-engaged blog. The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup. But even if we already know the info in the post we still appreciate it, since it makes us feel good about ourselves — we are smart enough to know the tips already!

So why not share it? See, providing valuable content keeps your followers engaged and encourages further content dissemination. Advice posts are also an excellent opportunity to repurpose and promote old content. You can give tips and directions for creating impressive profiles, or provide singles who visit your site with actual dating counseling and advice.

Want to increase engagement? Divide your audience into two groups in a head-to-head post and encourage them to take sides.

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In some cases, these can be interesting posts that spark engagement and interaction among followers. When doing SMM for online dating business, spare a few days in your social calendar to occasionally cover trending topics as they occur. Widely celebrated holidays might have a huge impact for your business, and depending on your specific concept, other social events might too. You can plan ahead and use the day to increase the engagement. Make sure to research and attach related hashtags to your posts on the day, so others can easily find your content.

Trending topics can get you very far, even with people who never heard of your dating site before. Well, it appears that many people would. If your members post content that features you or your services, definitely get it out there and share it as much as possible.

Where Marketers and Writers Work Together.

If you got any, distribute success stories of couples who found true love through your online dating website. It gives followers an inside look at your business and also creates connection to your brand on a more personal level. Consumers who view video are actually more likely to join your portal. You can make it work to your advantage by creating a video showing the number of profiles on your dating site, or what features one can access after becoming a paid member.

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Sharing content with a days-gone-by feeling works wonders in capturing attention of the audience. You will also draw subconscious connections between your brand and the positive sensation your followers associates with the past. For example, you can share articles describing the ay dating and marriages happened in the pre-Internet times. No Tinder, no SkaDate dating script? Photos allow you to tell a story visually, provide inside look at paid memberships, promote offers, or invite visitors to caption a funny image.

In short, a picture is worth words.

Dating Platforms

Need inspiration for your own content strategy? Take a look at what these dating websites are doing. “Don't they realize they're supposed to be marketing themselves?” Most dating sites have a section where you can list what you want and.